Coffee Culture in Melbourne's Startup Scene
Increasingly, more and more startups are basing themselves out of Melbourne, yet surprisingly this is not because of the infrastructure or services, but for the java, according to Michelle Fitzgerald, the Chief Digital Officer in addition to smart city office administrator for the City of Melbourne.
Melbourne has a diverse and healthy startup ecosystem. It is estimated that more than 2000 startups from seed stage to fully-fledged enterprises call Melbourne their home. Here, you will find a thriving neighbourhood of passionate and gifted entrepreneurs expecting you to network with.
Examples of local startup successes include CarSales, Culture Amp, Envato, Lord of the Fries, VinoMofo and Red Bubble, amongst many others.
LaunchVic is the hub of the startup scene in Melbourne. Set up by the Victorian Government as an independent agency and ruling body responsible for building Victoria's startup ecosystem. It’s a source of funding, network events and research within the local startup and entrepreneurship space.
Speaking at the recent LaunchVic's Survive Conference, Fitzgerald explained she recently took the chance to quiz startups about their reason for choosing the city. Michelle’s plan of action is for Melbourne to be the number one destination for startups and entrepreneurs, he "vision for Melbourne (is) to be recognised as the number one destination regarding startups and entrepreneurs to start their businesses and go global.
Melbourne has a diverse and healthy startup ecosystem. It is estimated that more than 2000 startups from seed stage to fully-fledged enterprises call Melbourne their home. Here, you will find a thriving neighbourhood of passionate and gifted entrepreneurs expecting you to network with.
Examples of local startup successes include CarSales, Culture Amp, Envato, Lord of the Fries, VinoMofo and Red Bubble, amongst many others.
LaunchVic is the hub of the startup scene in Melbourne. Set up by the Victorian Government as an independent agency and ruling body responsible for building Victoria's startup ecosystem. It’s a source of funding, network events and research within the local startup and entrepreneurship space.
Speaking at the recent LaunchVic's Survive Conference, Fitzgerald explained she recently took the chance to quiz startups about their reason for choosing the city. Michelle’s plan of action is for Melbourne to be the number one destination for startups and entrepreneurs, he "vision for Melbourne (is) to be recognised as the number one destination regarding startups and entrepreneurs to start their businesses and go global.
During the study period, Fitzgerald and her team canvassed twelve co-working spaces and sought the opinions of over 400 startups to attempt to understand what drew them to Melbourne in the particular first place. Her findings? It was less about the economic benefits and more about the town and what it had to offer.
Although it has recently been held off of the number-one spot for the most liveable city in the world (a position which it held for many years), Michelle noted it’s because Melbourne is so livable that young entrepreneurs are flocking here in their droves.
Startup founders and employees love a good old cafe – and it is much more than just fuelling late evenings and weekend trips to the supermarket. If you consider virtually any innovation ecosystem around the globe, not surprisingly, quality and accessibility of the coffee are essential.
One other common reason for basing businesses in Melbourne is access to talent. There are around 226,000 students across various Melbourne Universirites at virtually any given time - one of the particular highest concentrations of pupils in any city on the planet.
We love Melbourne, which is why we made it our home. Our small little coffee cart for hire is our way of giving back to the community we grew up in and fuelling the startups and entrepreneurs who will help shape our city for years to come. When you work with us, you work with a homegrown business and one which was conceived and grown in Melbourne.
We work with startups and companies of all sizes to help them kick-off events and product launches across Melbourne. Got an idea? Get in touch, and we would love to make it happen.
Although it has recently been held off of the number-one spot for the most liveable city in the world (a position which it held for many years), Michelle noted it’s because Melbourne is so livable that young entrepreneurs are flocking here in their droves.
Startup founders and employees love a good old cafe – and it is much more than just fuelling late evenings and weekend trips to the supermarket. If you consider virtually any innovation ecosystem around the globe, not surprisingly, quality and accessibility of the coffee are essential.
One other common reason for basing businesses in Melbourne is access to talent. There are around 226,000 students across various Melbourne Universirites at virtually any given time - one of the particular highest concentrations of pupils in any city on the planet.
We love Melbourne, which is why we made it our home. Our small little coffee cart for hire is our way of giving back to the community we grew up in and fuelling the startups and entrepreneurs who will help shape our city for years to come. When you work with us, you work with a homegrown business and one which was conceived and grown in Melbourne.
We work with startups and companies of all sizes to help them kick-off events and product launches across Melbourne. Got an idea? Get in touch, and we would love to make it happen.
